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Growth Marketing Director

About

A propos

Mirakl est le leader des solutions logicielles pour le e-commerce. Nous offrons aux entreprises une suite unique de solutions leur permettant de transformer en profondeur leur e-commerce et de stimuler une croissance durable et rentable.

Depuis 2012, Mirakl accompagne les acteurs B2C et B2B avec une technologie de pointe, sécurisée et évolutive, pour :

Digitaliser leurs activités et élargir leur offre via la marketplace ou le dropship,

Simplifier la gestion des catalogues et des paiements fournisseurs, améliorant ainsi l’efficacité opérationnelle,

Augmenter la rentabilité grâce au retail media.

Nous nous engageons également à créer un environnement inclusif et collaboratif, où chaque collaborateur peut s’épanouir et contribuer pleinement à notre réussite commune.

Chiffres clés

  • Fondée en 2012 et membre du French Tech Next40.

  • +750 collaborateurs représentant plus de 40 nationalités à travers le monde.

  • +450 clients B2C et B2B répartis dans plus de 40 pays, parmi lesquels Airbus, Asos, Carrefour, Decathlon, Galeries Lafayette, H&M, Leroy Merlin, Maisons du Monde et Macy’s.

  • +9 bureaux dans le monde : Paris, Barcelona, Bordeaux, Boston, London, München, New York, Sydney, Tokyo.

Nos valeurs

Travailler chez Mirakl, c’est accélérer votre carrière aux côtés de collègues ambitieux, passionnés et bienveillants. Nous sommes fiers de la diversité des parcours, des perspectives et des expériences qui rendent nos équipes – et Mirakl dans son ensemble – si uniques et dynamiques.

Chez Mirakl, nous adoptons 5 valeurs conçues pour orienter la manière dont nos équipes collaborent et interagissent les unes avec les autres :

💡 Work Hard Together : Nous croyons en l’importance du travail d’équipe et de la collaboration comme fondements de notre succès.

🏆 Get Things Done : Nous privilégions l’action et l’efficacité pour atteindre des résultats impactants.

🚀 Go Above & Beyond : Nous relevons les défis avec proactivité et visons toujours l’excellence.

🎓 Succeed Through Expertise : Le partage des connaissances et l’apprentissage continu sont au cœur de notre culture.

🤝 Satisfy & Empower Clients : Nous sommes engagés à assurer la réussite de nos clients.

Au quotidien, ces valeurs se traduisent par des actions concrètes qui guident notre manière de travailler, de progresser et de nous connecter les uns aux autres.

Job Description

About Mirakl:

Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.

Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).

With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.

For more information, visit www.mirakl.com.

Mirakl in Numbers:

  • 🗓️ Founded in 2012 | Member of French Tech Next40
  • 👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo

Our Values:

Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.

Our 5 values guide how we collaborate:

  • 💡 Work Hard Together: Teamwork and collaboration are the foundation of our success
  • 🏆 Get Things Done: We prioritize action and efficiency for impactful results
  • 🚀 Go Above & Beyond: We tackle challenges proactively and always aim for excellence
  • 🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture
  • 🤝 Satisfy & Empower Clients: We're committed to our clients' success

Growth Marketing Director

📍 Munich | London | Paris

1. The Team You'll Join

You'll be part of our EMEA Marketing team led by Hélène Kehren, VP Marketing EMEA. The team consists of 10 professionals covering field marketing and digital marketing across the EMEA region, supporting all business lines within the Mirakl organization. Together, you'll be driving Mirakl's growth by generating demand, building brand presence, and enabling revenue across EMEA markets.

"The team is entering an exciting phase: with the AI transformation, we're looking for someone who can bring true digital-growth expertise and help us build a next-level inbound engine for Mirakl Connect in Europe. You'd be joining a group that's already strong in demand generation, and stepping into the one area where we're ready to push harder, innovate faster, and scale smarter." - Hélène Kehren, VP Marketing EMEA

2. Your Impact

  • Build and own the inbound funnel end-to-end: Design, deploy, and continuously optimize Mirakl Connect's SMB marketing funnel across EMEA, from traffic acquisition to lead conversion, with a focus on digital channels
  • Lead and develop a team of three in digital marketing, driving their professional growth and performance
  • Drive AI-powered demand generation: Partner with the AI Strategist and the Mirakl Connect SMB sales team to automate and scale demand generation workflows, reducing manual effort while increasing funnel velocity
  • Own organic visibility and full-funnel performance reporting: Support GEO and SEO initiatives for Mirakl Connect across EMEA markets, and deliver actionable insights through funnel metrics (CPL, acquisition cost, pipeline contribution) to continuously improve performance
  • Align cross-functionally with the global Mirakl Connect Marketing lead, content, sales, and RevOps: Collaborate with key stakeholders of the marketing team to produce traffic-driving and conversion-optimized assets, and liaise with the Channel Manager and Revenue Operations teams to ensure clean lead processing and structured feedback loops
  • Manage relevant vendor and agency relationships in EMEA

3. What You'll Bring to the Role

Experience

  • 7+ years in growth marketing, performance marketing, or demand generation — ideally in a B2B mid-market SaaS environment
  • Proven track record managing SEO/SEM/GEO, paid social (Meta, LinkedIn, etc.), display, and/or email automation campaigns at scale
  • Previous experience managing a small team or mentoring junior marketers

Skills

  • Digital growth expertise: Hands-on command of inbound funnel mechanics, paid and organic channels, and conversion optimization
  • AI-savvy: Comfortable leveraging AI automation tools to accelerate campaign ideation, audience targeting, copywriting, and performance optimization
  • Analytical mindset: Able to translate data into clear, actionable decisions
  • Cross-functional collaborator: Skilled at navigating and aligning multiple international stakeholders
  • Team player: You collaborate effectively and share best practices to elevate team performance

4. Tools Used

  • HubSpot
  • Salesforce
  • 6sense, Linkedin, Google, Meta…
  • Google Analytics

5. Languages

  • English: Fluent (C2 level required)
  • French or German: A strong plus

6. Perks & Benefits

  • 🚇 Public Transport Pass: Reimbursement on your public transport subscription
  • 🏥 Health Insurance: Coverage tailored to individual or family needs
  • 🍽️ Meal Allowance: Monthly meal allowance provided by Mirakl
  • 🏠 Hybrid Setup: 4 days in-office & 1 day remote
  • 🏋️ Gym Allowance: Access to partner gyms and wellness studios
  • 🌴 Paid Time Off: Prorated paid vacation days per calendar year

7. Our Hiring Process

We warmly encourage you to apply to any of our roles, even if you think you're not an exact match.

Please click the "Apply" button to submit your application — this helps us make the best possible assessment and get back to you as quickly as possible.


  1. Introductory Call: A conversation to learn about your background and motivations, and to answer your questions about Mirakl, the team, and the role

  2. Business Interview: Meet the hiring manager to discuss your experience, problem-solving approach, and impact

  3. Values Interviews & use case : Meet with team members from different functions to explore your alignment with our core values and present a real-life scenario

  4. Final Decision & Offer: We consolidate feedback quickly and aim to share decisions without delay — if successful, we'll walk you through the offer details, benefits, and next steps

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations.

We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews.

Additional Information

  • Contract Type: Full-Time
  • Location: London
  • Experience: > 7 years
  • Possible partial remote
Apply Now

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